
Roxanne Rittberg
Co-Founder & Managing Partner
- Former Chief Executive Officer, Luxura Aesthetic Medical Spa
- Grew Luxura to six locations in two years, together with Amber
- 15+ years in sales, marketing, business development and operations
Shefa Atelier · The Art of Abundance.
Private revenue growth and business advisory for ambitious medical spa, aesthetics, and wellness founders.

A private advisory partnership
Shefa Atelier is led by equal partners Roxanne Rittberg and Amber Foster. Every engagement draws on both of their perspectives — operating experience from inside a growing aesthetics business, and close work with practices across the industry.


Co-Founder & Managing Partner

Co-Founder & Managing Partner
Who we work with
Our clients already have a reputation, a team and a loyal client base. They are looking for clearer strategy and steadier growth, not a quick fix.
Owner-led practices with a proven client base that want more consistent, profitable growth.
Injector-led and physician-led clinics ready to strengthen acquisition, conversion and rebooking.
Premium wellness, longevity and recovery businesses building a durable, repeat client relationship.
Owners planning or managing several locations who need structure that holds as they grow.
Challenges we help solve
Revenue has plateaued, even though the calendar feels full.
Marketing spend is rising while it is unclear what is actually working.
Consultations happen, but too few become booked treatment plans.
Clients come once or twice, then quietly disappear.
The front desk is busy but not consistently converting enquiries.
A second location is on the table, but the first still depends on you.
Decisions sit with the owner, with no senior sounding board.
Reporting exists, but it does not guide what to do next week.
Free scorecard
A 3-minute assessment for medical spa and aesthetics owners. Get your score across acquisition, conversion, retention and operations.
Our strategic advisory approach
The work is direct and practical. We focus on the handful of decisions that shape revenue and growth, and we stay with you as they play out.
01
We begin with how your business actually runs — numbers, team, client journey and the decisions in front of you.
02
We identify the few opportunities most likely to matter and set aside the rest, so effort goes where it counts.
03
You receive direct, practical recommendations and a clear plan your team can carry out.
04
We revisit priorities and key measures regularly, adjusting as the business and the market change.
Our expertise
I
A clear view of where revenue comes from today, where it is leaking, and which levers deserve your attention first — pricing, service mix, membership and capacity.
II
How new clients find you, what happens after they enquire, and how consultations become booked treatment plans. We look at the whole path, not one channel.
III
Rebooking, treatment plans, memberships and the client experience between visits — the quiet work that compounds over years.
IV
Readiness, sequencing and the operating structure needed before a second, third or sixth location — informed by our partners' direct experience growing an aesthetics business to six locations in two years.
V
Reviewing what your marketing and front-desk teams are doing, what is measured, and how to direct effort toward what actually produces booked revenue.
VI
A senior, independent counterpart for the decisions owners usually make alone — hiring, priorities, structure and the next stage of the business.
Entry point
Revenue Growth Diagnostic
$995 · one-time
Flagship
Private Growth Partnership
$5,000/month · initial engagement of three months
The application process
01
Share a few details about your business and what you would like to improve. It takes about five minutes.
02
Our partners review every application to make sure there is a genuine fit before anyone's time is committed.
03
If it is a fit, you will be invited to schedule a private consultation with Roxanne, Amber, or the first available partner.
Questions
By application
Consultations are offered to established owners and founders after a short application. Every application is reviewed personally.
Apply for a Private Consultation